About CPAO
Welcome to the Communications and Public Affairs Office (CPAO) website !
In today’s information-filled globalised environment, it is vitally important for universities to develop and strengthen their communications within their community, enhance their active engagement with the public, and ensure they are positively regarded locally, regionally and internationally.
The CPAO aims to enhance and safeguard the University’s reputation and position as a leading international university in Asia. We provide strategic communications counsel to the University’s Senior Management and value-added communication services for faculties and departments of the University.
In close partnership with members of the University, together we can produce communications that have impact and that will influence and strengthen the image of HKU.
The CPAO oversees various key functions essential for enhancing the University’s image and effectively engaging with its stakeholders. It comprises teams in Brand and Marketing, Digital and Content, Events, Media and Public Affairs, and Publications, collectively managing a diverse range of activities – from organising university ceremonies to handling breaking news stories. Through these efforts, CPAO is dedicated to continuously reinforcing and elevating the University’s reputation.
- Brand custodianship and reputation enhancement
- HKU website and social media channels management
- Media publicity and monitoring
- Key University ceremonies and events
- Stakeholders and community engagement
- University publications
The President’s speeches and protocol-related communications
In order to help promote and safeguard the image of HKU, the CPAO will write or edit communications in English and Chinese which involve the interests of the University as a whole. These include speeches, correspondence, messages and other protocol-related items for the President only.
