HKU Visual Identity
The HKU Visual Identity represents the University’s brand and values through its Shield, Wordmark, colours, and design elements. It serves to create a cohesive and professional image across all communications and materials.
Guidelines and Templates
HKU provides comprehensive guidelines and templates to help faculties, staff and students understand the University’s brand and web policy guidelines. This ensures that all communications and marketing materials are consistent, professional and adhere to branding standards.
HKU Shield and Wordmark Download
Download the Shield and Wordmark in different formats and sizes.
To access these resources, please login to your HKU portal.
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Brand Guidelines Download
Download the HKU brand guidelines which outline how to correctly display the Shield and Wordmark in various contexts, ensuring consistency and integrity in branding.
To access these resources, please login to your HKU portal.
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Featured Campaigns
Find out about HKU’s key initiatives that reflect the University’s mission to advance knowledge and its contribution to the society. Each campaign is designed to engage the community, raise awareness and showcase the innovative research and projects undertaken by faculties, professors and students.
Resources for Download
Download photos, videos, and wallpapers of the University of Hong Kong.
